Mercedes-Benz Introduces what3words Voice Navigation System

Mercedes-Benz has announced its plans to be the first automotive manufacturer to launch in vehicle 3 word address navigation. what3words is a global addressing system that has divided the world into 3m x 3m squares, each with a unique address made of 3 dictionary words. The 3 word address///genau.freundin.tagebuchfor example, refers to the Mercedes-Benz manufacturing plant entrance in Stuttgart.

豪华汽车制造商建立了what3words我nto their system launching next year. Drivers will be able to type or say 3 words to pinpoint an exact destination anywhere in the world. The system has been built into a demo unit on display at the Frankfurt Motor Show.

what3words eliminates many of the frustrations encountered by drivers using voice to enter traditional street addresses and is the first addressing system specifically designed for voice input.

The benefits for Mercedes-Benz customers are clear: 3 word addresses are more reliable than street addresses or postcodes, allowing drivers to navigate with precision to a specific building entrance or car park. They also cover the entire world, and can be used to drive to parks, beaches and pop-up markets – so drivers can enjoy the range of urban and rural spaces that don’t have fixed street addresses at all.

‘Our approach regarding HMI is entirely focused on giving our customers the best, easiest and most comfortable experience’ said Sajjad Khan, vice president of Digital Vehicle and Mobility, Daimler AG. ‘3 word addresses are very simple to use, meaning drivers can give their car any precise destination, and know they’re navigating to the correct location, every time’.

‘Traditional street addresses were not built for voice input’ said Chris Sheldrick, CEO and co-founder of what3words. ‘15 Ammanford Road and 50 Ammanford Road are hard for a voice system to distinguish between and many house names and road names aren’t unique. There are 14 different Church Roads in London, and 632 Juarez streets in Mexico City. Street addresses also use thousands of non-dictionary words, the pronunciation of which can be near impossible to guess. The town of Godmanchester, is actually pronounced ‘Gumster’.