Adding value

获得地理信息将成为增加价值hottest topic for the business over coming years. The act of flying a country, province or other stretch of land to acquire and then process and deliver geo-data has become almost a commodity in itself. In a big country like Germany there are more than twenty companies offering to ‘fly the whole country’ and provide the client with data.

因此，仅仅能够飞行这个国家就已经不够了。如今，最大的问题是可以添加到原始数据中。找到答案的企业是“业务中”。那些不会“倒闭”的人。每个人都能够以不明显的价格交付商品，这是一个经济的事实，即由于竞争激烈的市场，这些价格承受着很大的压力。也许还没有在世界各地，但肯定在那些二十个公司可以在完全相同的时间内做同样的事情并完全相同的职责的人。188asia备用网址如果一家公司想伸出脖子并证明收取更高的价格是合理的，那么它将再次为数据增加价值。

In the case of aerial-mapping companies, for instance, one could imagine that local authorities might be very grateful for a package including acquired data of the surrounds of football stadiums in Austria and Switzerland, where the European Football Championship 2008 are being held, together with advice on security risks. This example would seem even more appropriate as applied to the venues for the World Football Championship 2010 in South Africa and their vicinities; now, when Euro 2008 is about to get underway and South Africa still has time to plug any possible gaps in security. This example from the sport and events world might be abstracted to all other fields, such as disaster management or traffic and logistics. And in this example we’re talking about new information; imagine the vast quantities of recently acquired data that could be reused, now accompanied by advice.

I know… that’s not our business. I can hear it ringing in my ears already. Businesses are changing, is my response. And once the acquiring and processing is done, analysis and advice is the next and natural step. True, it’s a step currently pursued by clients, while it is often not their core business either. They offer it as an extra that will be embraced because it’s proactive and relieves the client of work and they like that. In fact, it’s what they will be looking for in the future. And they’ll be willing to pay for it, too!